LIME GREEN AS
Lime Green As
Press Kit
Synopsis
You don’t just pick up milk and bread from quirky Seu-Ling's iconic lime-green cornershop. Nope. And despite the 100% jack up in her prices, the customers always return because they know they are buying a piece of her.
Festival Screenings
2017 St Kilda Film Festival
- Opening Night Screening
2017 Festival International du Film d'Animation de Montréal
- Finalist
2017 Sydney Indie Film Festival
2017 Antenna Documentary Film Festival
2017 SAE ATOM Awards
- Finalist
Best Animation
Photo Stills
Click to Download Photostills
Trailer
LIME GREEN AS
Helen Chun 2016
Director Bio
Helen Chun is a Sydney based Director/Producer/Animator who graduated from the University of Technology Sydney, Australia in 2016 with a combined BDesign in Animation and BArts in International Studies. Previously, Helen ran her own graphic design studio for over 10 years and now heads up Sublime Green Films.
Helen's film, 'Lime Green As', debuted Opening Night at the 2017 St Kilda Film Festival and had its International Premiere as a Finalist in the 2017 Festival International du Film d’Animation de Montréal. ‘Lime Green As’ returns home to screen at the Sydney Indie Film Festival and the Antenna Documentary Film Festival. It is also honoured to be a nominated Finalist for Best Animation in the 2017 SAE ATOM Awards.
Helen is currently in development with her next animation documentary.
Credits
Director. Producer. Writer. Animator
Helen Chun
Composer
Luke Gerber
Sound Designers
Lead | Helen Chun
Assistant | Luke Gerber
Post Production Audio
Oscar Sharah
Voice Talents
Shopkeeper | Seu-Ling Chun (herself)
Customer | Suzanna Wang
Customer character
based on Design by | Nina Kimura-Budzyniak
SFX Freesound.org | Ajaysm \ Sunnyflower \ Xserra
Specifications
Running time | 1 minute 20 seconds
Production year | 2016
Country of origin | Australia
Technique | Claymation
Genre | Animation-Documentary
Software | Dragonframe \ Adobe After Effects \ Adobe Photoshop \ Final Cut Pro X
Language | English & Chinese
Colour | Colour
Screening format | DCP
Aspect Ratio: | 1:1.78
Sound | Stereo 2.0
Copyright | © Helen Chun, Sublime Green Films
Director's Note
'Lime Green As', is a celebration of Corner Shop History. You've either walked into a local corner shop or not. For audience members who grew up with a local shop around the corner, it is the flavour of childhood. For those who wrongly equate them with convenience stores, it gives them the unique experience of popping down to a corner shop and meeting an authentic character, like Seu-Ling, in an Australia of bygone years.
Immigration is currently a contentious topic in the global media and often carries negative connotations. Being the daughter of a migrant I've seen the evolution and impact of migrants of a generation past. Hence, I felt compelled to give insight on how these new arrivals had significantly shaped and enriched the multicultural landscape of today. The animation medium has a way of disarming people, therefore can address uncomfortable topics such as racism and immigration, in a non-didactic manner. The nature of animation can also provide comedic reprieve from controversial moments.
Tolerance and assimilation are no doubt the driving themes of this short, however there are other social themes surreptitiously emerging from the obvious. The protagonist, Seu-Ling, when asked about her mother-country China, refers to it with a phrase that is derogatory. In the 80's the phrase would have been deemed as a racist Aussie joke inciting baneful laughter. However, the manner in which Seu-Ling expresses the phrase is deadpan neutral. Thus it leaves today's millennial audience introspecting whether they are racist if they laugh, or not, if they do. If the latter, it is presumed they recognize the intent of the film, which is to highlight the irony and underlying power Seu-Ling has given herself by reclaiming the derogatory phrase as her own, and thereby evoking humour. The ending of the film gives the audience reprieve from this dilemmatic crossroad.
Production Notes
Visually, 'Lime Green As' provides a unique stylistic approach that is not seen in the typical Claymation set. I have incorporated my love of Dr. Seuss, Theatre and Impressionist Art. The set replicates the improvised theatre stage set which encourages the audience to push their imagination into accepting the backdrops and props as believable working pieces. My drawing style pays tribute to the genius of Dr. Seuss and the brilliance of Impressionist Artists.
Claymation is a very emotive technique and a lengthy process so you end up developing a relationship with your Puppet as it is built. During this organic process there is a sense that the Puppet tells you their story. My process saw the script evolving. It was originally a story scripted to portray the ‘shop-front’ scenarios of a quirky charming shopkeeper, however, it evolved into one where the audience is allowed into Seu-Ling’s personal story and the past she has overcome.
The dialogue was derived from an existing 'talking head' interview with the real-life Seu-Ling, which I then transcribed and spliced into the story that She, the Puppet, wanted to tell. I went through several scripts before the final one had Seu-Ling's 'voice'.
Media
We Are Moving Pictures Interview:
Triple RRR Radio interview with St Kilda Film Festival Director, Paul Harris:
http://ondemand.rrr.org.au/grid/20170520133207
Contact
Helen Chun | Sublime Green Films
PO Box 273
Newtown NSW 2042
Sydney AUSTRALIA
Telephone | +61 414 186 869
Website | sublimegreenfilms.com
Email | helenchun007@icloud.com